Phishing Simulation & Security Awareness Training

Our Phishing Campaign services test your employees' awareness and resilience against social engineering attacks, helping you strengthen your human firewall.

Effective Phishing Campaigns & Awareness Training

ReactiveZero's Phishing Campaign services are designed to test and improve your organization's resilience against social engineering attacks. We craft realistic phishing simulations tailored to your industry and organizational culture, providing valuable insights into employee awareness and helping you strengthen your human firewall.

Campaign methodology

How a Campaign Runs

Every campaign is built as a measured funnel, from the agreed target list to the moment a colleague presses the report button.

Campaign funnel
  1. 01 Targeted
  2. 02 Delivered
  3. 03 Opened
  4. 04 Clicked
  5. 05 Reported
Target list Report button
Lure anatomy Sample lure
From Acme IT Servicedesk [email protected]
Subject Action required: your password expires in 24 hours
Dear colleague, Our records show your password expires tomorrow. Renew it now to keep access to your mailbox.
Renew password https://sso.acme-c0rp.com/renew
  1. Spoofed sender domain
  2. Urgency cue
  3. Look-alike link
  1. 01 Targeted

    Scope & Target List

    We agree objectives, target groups and HR sign-off with you, then whitelist our sending domains in your mail gateway.
    Output Rules of engagement
  2. 02 Delivered

    Pretext & Lure Build

    We register a look-alike domain, write the pretext and clone the landing page, then test delivery through your gateway.
    Output Approved lure pack
  3. 03 Opened

    Staged Wave Send

    Emails go out in waves per group and time slot; gateway link-scanner hits are filtered out so the data reflects people.
    Output Live campaign dashboard
  4. 04 Clicked

    Teachable Moment

    Whoever clicks or submits is shown an instant learning page; entered credentials are discarded, only the event is logged.
    Output Instant learning page
  5. 05 Reported

    Analysis & Debrief

    You receive click, submit and report rates per group plus time-to-first-report, aggregated so no individual is singled out.
    Output Debrief & next-cycle plan

Types of Phishing Simulations We Conduct

Credential Harvesting

Credential-harvesting simulations recreate the most common real-world attack: an email that lures staff to a convincing fake login page. We build and host the scenario safely, capture who clicked, who submitted credentials and who reported it, and never store the passwords themselves. The result is a clear, measurable picture of susceptibility across teams and roles, plus insight into whether your multi-factor authentication and reporting processes hold up. Campaigns are run lawfully and privately, with results aggregated for awareness rather than used to single out individuals.

Malware Delivery Simulation

This campaign tests what happens when a user opens a booby-trapped attachment or link — using entirely benign payloads that prove the click without any real harm. We measure who opened the file, whether it would have executed, and whether your email filtering, endpoint protection and monitoring detected and reported it. It is a safe way to validate your technical controls and your users' instincts at the same time. You receive clear metrics and practical recommendations to strengthen both, feeding into wider security awareness training.

Spear Phishing & Whaling

Spear phishing and whaling target specific people — finance staff, administrators and executives — with tailored pretexts built from open-source intelligence about your organisation. We craft realistic, personalised lures that mirror the way sophisticated attackers operate, then measure how your highest-risk individuals respond. Because these targets often hold privileged access or payment authority, the findings are especially valuable. Everything is agreed in scope beforehand and handled with discretion, and the debrief translates the results into focused coaching for the people who need it most.

SMS/Vishing (Smishing/Vishing)

Attackers do not stop at email, so neither do we. Smishing and vishing simulations test your people over SMS and voice calls — the channels behind many help-desk and payment-fraud attacks. Using agreed pretexts, we see whether staff share credentials, approve requests or bypass verification steps under pressure over the phone or by text. The exercise reveals gaps that email testing alone misses, especially around identity verification and help-desk procedures, and the debrief gives you concrete process and awareness improvements to close them.

Get in Touch

Ready to strengthen your security posture? Let's discuss how we can help protect your organization.